Corporate Planning
How does the Global Industry DashboardTM make corporate planning so much easier and better?
Corporate Planning is made simple when using the Global Industry DashboardTM. Just enter your company name, and presto; a sample corporate planning framework for your company is presented. It lists the industries we believe your company competes in; and it provides a solid corporate planning foundation. Significantly, the Global Industry Dashboard conveniently links each industry with its respective industry analysis. In addition to its core uses for corporate planning, the framework and related industry analyses serve as an excellent training and sales tool.
The most important question that needs to be addressed when starting or revisiting corporate strategy is: "What businesses are you in?" Or, the same question expressed in a different manner, "What industries do you compete in?"
Identifying the portfolio of industries your firm competes in is a vital first step for successful corporate planning; and, in our opinion, not doing this first step well is the number one reason why many corporate planning efforts are unsuccessful.
In practice, it is emotionally difficult for many CEOs and other executives to accept the fact that they and/or other executives might not instantly know the answer to a question that appears so simple. To many executives the question is not simple because the words business and industry are not always clearly defined, including some who confuse their internal organizational departments, including cost centers, with businesses or industries.
The Global Industry Dashboard provides an objective viewpoint that leverages the ideas of Michael E. Porter.
Once a company accurately defines the list of industries it competes in, and optionally some industries it may want to enter, corporate planning becomes a useful, exciting and thought-provoking activity much more likely to lead to increasing shareholder value.
Sample corporate planning document table of contents:
Corporate Planning Document
Table of Contents
Executive Summary
Vital Statistics
Mission Statement and Supporting Information
Business Mix Summary
Resource Allocation by Business
Multipoint Competitor Analysis
Corporate Planning (Group) Strategy Summary
Interrelationships between Corporate Business Units
Existing Customer List, by SBU
Potential Customers Requiring Coordinated Activities, Across SBUs
Major Programs and Action Plans
Opportunity Identification
Critical Success Factors
Organization Chart
Consolidated Financial Analyses & Strategic Health
> Consolidated Income Statement Analysis & Reporting
> Consolidated Balance Sheet
> Shareholder Value Analysis
> Human & Financial Resource Allocation by SBU and by Activity
> Supplier Analysis
> Consolidated Strategic Balance Sheet
Tactical Business Opportunities & What-If Analysis
Corporate Planning Glossary & Abbreviations